Client: KitchenAid | Agency: Digitas | Role: Senior Copywriter

Passionate home cooks know that cooking feeds their souls.

So a kitchen full of KitchenAid appliances is one that’s full of possibilities, feelings, and emotions.

Simply put, with KitchenAid, everything is Yours for the Making.

Alongside the roll-out of our anthem film, my brand manifesto ran as a 6-page premium print spread in issues of Food & Wine Magazine and Bon Appétit.

After launch, we had a special placement in Food Network Magazine that gave home cooks little cards to hand out during Thanksgiving – assigning non-cooking tasks and keeping their guests all the way out of their sanctuary.

The next year, KitchenAid asked us to expand the campaign into something that would translate globally. Enter: The Mark of A Maker.

  • AdWeek’s Ad of the Day, AdAge, and Reel Chicago, to name a few

  • Cannes Lions, Shortlist (Film Craft: Sound Design)

    The One Show, Merit (Craft: Cinematography / Single)

    AICP, 3x Shortlist (Cinematography, Editorial, Sound Design)

  • Agency: Mike Frease, Laura Keeler, Bruno Guimaraes, Sam Bordignon, Dylan Krenka, Esteban Izquierdo, Christina Swan, Kristina Spaid, Ashley Staker, Jill Groh, Rob Tripas, and many more

    Partners: HOFFMAN/METOYER (MJZ), Alwin Kuchler, Filip Engstrom (Smuggler), Justin Bodenkamp, Matthew Wood, and many more

 
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