Client: NBA | Agency: Translation | Role: Group Creative Director
When the NBA Playoffs come around, they’re all-consuming.
Great games are on every night, and shining stars are on every stage.
In the words of Steven Tyler, this time of year, no matter where you are in the world, you “don’t wanna miss a thing.”
Soundtrack by Aerosmith, starring Shai Gilgeous-Alexander, Karl Anthony Towns, Jayson Tatum, Dame Lillard, Donovan Mitchell, Nikola Jokic, Rob Lowe, Khaby Lame, Dylan Wang, Sheila E, Jerry Rice, and Shaboozey.
We also partnered with Aerosmith and Universal Music Group to release two limited-edition t-shirt designs.
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Featured in AdAge, Muse by Clios, Sports Business Journal, and more
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Las Culturistas Culture Awards 2025, Nominee, Record of the Year
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Agency: Jason Campbell, Mina Mikhael, Ross Weaver, Eyob Yirgou, Kaleb Mulugeta, Lewi Yonas, Lee Nichnowitz, Todd Piskin, and many more
Partners: Salomon Ligthelm, Oliver Millar, Jamie Foord, Mikey Rossiter, Stuart St. Vincent Welch, Blacksmith VFX, and many more