Client: PlayStation x NBA2K | Agency: Translation | Role: Group Creative Director

Whether you’re Jalen Brunson or just a new dad sneaking in a quick run while the baby sleeps, winning in the league feels like a fantasy.

With NBA2K25 on PlayStation 5, anyone can Win It All at any time.

And here’s a wild visual effects breakdown.

  • 2025 Webby Award Nominee, Media & Entertainment - Video & Film, Branded Entertainment

  • Agency: Jason Campbell, Mina Mikhael, Eyob Yirgou, Dupree Bostic, Kaleb Mulugeta, Lewi Yonas, Diane Hill, Becks Parra, and many more

    Partners: Rich Hall, Benoit Soler, Ben Corfield, Elizabeth McClanahan, Mikey Rossiter, NOISE VFX, and many more

 
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