Client: Beats by Dr. Dre | Agency: Translation | Role: Group Creative Director

The greatest athletes in the world – like LeBron James, Lionel Messi, and Shohei Ohtani – don’t fold or falter in the biggest moments. Instead, they find their flow, and their heart rates drop. In chaos, they are calm.

The all-new Powerbeats Pro 2 with heart rate monitoring allow every athlete to learn more about their bodies and unleash their power by listening to the thing that can get them through it all.

Three “GOAT-level” athletes, playing three different sports, born in three different countries, with three unique stories, all unified by one thing: Their hearts. Narrated by RZA.

The film was also translated into both Japanese and Spanish to speak directly to fans in Shohei’s and Messi’s homelands, respectively. Actor Masaki Suda voiced the Japanese version.

Out-of-home, print, and e-commerce photography was captured by another GOAT, Marcus Smith.

  • The Hollywood Reporter, The New York Times “Popcast”, Campaign US, The Drum, AdAge’s “Campaigns To Know About Today”, SHOTS Ad of the Week and Best of the Month, David Reviews (5 Stars), MediaPost, The Source, Advert’s “Best Commercials”, GQ, Creative Boom, Insider Sport, Business Wire, some very kind YouTube comments, and more.

  • The Clios 2025

    • Gold, Film Craft, Sound Design

    • Bronze, Film Craft, Original Music

    D&AD Awards 2025

    • Shortlist, Direction / Short Form

    The One Club ADC Awards 2025

    • Silver, Craft in Motion / Film / Use of Music / Sound

    SHOTS Americas Awards 2025

    • Gold, Sound Design

    • Silver, Use of Music (Original Composition)

    • Silver, Cinematography (Above 2 minutes)

    • Shortlist, Copywriting

    • Shortlist, Direction (from 61 seconds to 3 minutes)

    • Shortlist, Editing (from 61 seconds to 3 minutes)

    2025 AICP Awards

    • Winner, Audio Mix Over 60 Seconds, Post Awards

    • Shortlist, Cinematography, Show Awards

    • Shortlist, Sound Design, Show Awards

    • Shortlist, Original Music, Show Awards

    • Shortlist, Dialogue/Monologue/Spoken Word, Post Awards

    New York Festivals Advertising Awards

    • Finalist, Film Craft, Script/Copywriting

    • Finalist, Film Craft, Cinematography

  • Agency: Jason Campbell, Castro Desroches, Maximilian Gebhardt, Chris Mendez, Eyob Yirgou, Kamiin Valree, Kofi Lost, Eric Rasco, and many more

    Partners: Julien & Quinten, Oliver Millar, Pat Scola, Paul Hardcastle, Blacksmith VFX, Mikey Rossiter, and many more