They needed words that resonated with suds-drinking Packers fans. And I said, "hold my beer."

MillerCoors has a permanent ad buy located right outside Lambeau Field. I have a permanent love for the Packers located right inside my heart. So Digitas, along with Lite's AOR-of-the-day 180LA, let me write billboard lines introducing their new campaign to tailgaters in Green Bay.